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Cookie statement discoverholland.com
Last updated: 02-07-2026
At Discover Holland (part of NS Groep N.V.), we utilize cookies and similar technologies on our website and emails. Cookies are small text files stored on your computer, phone, or tablet. This allows us to recognize you during subsequent visits and, for example, remember your preferences and the contents of your shopping cart. This helps us serve you faster and better.
In addition to cookies, we also use other techniques such as tracking pixels, session storage, local storage, scripts, web beacons, and software development kits (SDKs). These techniques collect additional data about your usage of our website and emails. Because they operate similarly, we collectively refer to them as ‘cookies.’
Do you have questions about how we handle your data? We explain this in more detail below.
Do you prefer no cookies? Or do you want to change your cookie settings?
You control which cookies you enable, except for functional and limited analytical cookies. Functional cookies ensure our website works properly and cannot be disabled.
Partner Cookies
Our partners also place cookies through our website. These collect data about your clicking and search behavior. This enables us to show you personalized recommendations and advertisements, also outside discoverholland.com. These partners also use your data for their own purposes. Want to know how they do this? See the privacy and cookie policies of the respective companies. Below is a list of these companies and links to their policies.
What do we use cookies for?
We use cookies for various purposes. We explain the techniques used per purpose. Sometimes a new technique is added that is not yet listed, but we do our best to keep everything updated.
Functional Cookies
Functional cookies ensure our website functions properly and remember your settings. These cookies do not require your consent. We process minimal information for a limited period to protect your privacy. Examples of usage:
- Remembering products in your shopping cart;
- Saving your preferences such as language and cookie settings;
- Securing our website and identifying issues;
- Detecting bugs and errors.
These cookies are essential for smooth and secure use of our services.
List of functional cookies:
| Cookie provider | Cookie name | Category | Domain | Purposes | Data processed | Retention period |
|---|---|---|---|---|---|---|
| OneTrust | OptanonAlertBoxClosed | Functional | discoverholland.com | Cookie that remembers you have seen the cookie notification, so it does not appear again. | Only stores the status that the cookie banner has been shown and closed, without collecting any behavioural or personal data. | 13 months |
| OneTrust | OptanonConsent | Functional | discoverholland.com | Cookie that remembers which types of cookies you have accepted or rejected. | Stores your consent status per cookie category (e.g. functional/analytical/marketing) and the date/time of your choice. | 13 months |
| DiscoverHolland | ShoppingCart | Functional | discoverholland.com | Remembering the shopping cart during the session. | Only stores the contents of your shopping cart during the current session. | Session |
| DiscoverHolland | Servertime | Functional | discoverholland.com | Tracking the time in the user’s browser. | No data content. | Session |
Limited Analytical Cookies
We use limited analytical cookies to understand how our websites and emails are used. This helps us know what works well and what can be improved. Data collected via these cookies cannot be directly attributed to you or has minimal privacy impact. Limited analytical cookies are always active. Examples include:
- Measuring visitor numbers, duration, and page views to enhance usability and detect technical issues.
List of limited analytical cookies:
| Cookie provider | Cookie name | Category | Domain | Purposes | Data processed | Retention period |
|---|---|---|---|---|---|---|
| Amplitude | AMP_xxxx | Limited analytical | discoverholland.com | Cookie that helps test different versions of the website to determine which performs better. | Collects anonymous information about which variant you see, which pages you visit, and how you interact with them, in order to compare the performance of different variants. | 1 year |
| Amplitude | AMP_unsent_... | Limited analytical | discoverholland.com | Buffer (temporary storage) for statistics that have not yet been sent to the server. | Click behaviour, page views, events. | Short term (cleared after transmission) |
Relevant Advertisements Outside Discover Holland
You choose if we may use cookies for relevant ads outside our online channels, only after prior consent. These cookies, placed also by our partners, collect data on your click and search behavior to show relevant ads. Discover Holland collects information about how you use our website, such as click behaviour and pages visited.
Advertisements via other Websites, Apps, and Platforms
We share information about which advertisements may be relevant to you with 2 partners, using cookies from those partners that collect data about your clicking and search behaviour. These partners can use this information to show you more relevant advertisements on their platforms, apps, and websites. We do this for advertising networks such as Google. The advertising network determines when you see an advertisement. In some cases, they use your behaviour and characteristics to create similar audiences on third-party platforms, allowing us to show relevant advertisements to comparable users. We also ensure that you do not see advertisements that are not relevant to you, for example if you have already purchased a travel product.
Effectiveness of Ads Outside NS Channels
Discover Holland shares data with partners about your website visits to measure advertising effectiveness on social media platforms and external websites/apps.
Privacy and Cookie Policies of NS Partners
Partners may use shared data also for their purposes and may link it to other data they have about you. They have their own privacy and cookie policies. The companies and how they use your data are listed in the ‘Partner Cookies’ section above.
List of cookies outside Discover Holland:
| Cookie provider | Cookie name | Category | Domain | Purposes | Data processed | Retention period |
|---|---|---|---|---|---|---|
| Amplitude | AMP_ce68cc2015 | Advertisements | .discoverholland.com | This cookie helps measure whether you perform an action on the website after seeing an advertisement, such as making a purchase or submitting a request. | Stores an advertising ID and a User ID to track users across multiple sessions. | 1 year |
| Amplitude | AMP_MKTG_ce68cc2015 | Advertisements | .discoverholland.com | This cookie helps measure whether you perform an action on the website after seeing an advertisement, such as making a purchase or submitting a request. | Stores an advertising ID and a User ID to track users across multiple sessions. | 1 year |
Legal Basis for Processing: Consent.
Data Processed by NS and Partners Using Cookies
Discover Holland and partners process user data from your computer, mobile phone, or tablet using cookies and similar techniques, including:
- Browser, device, operating system, and screen resolution data; also origin country, language settings, and referrer URL;
- Unique codes linked to your device, browser, or network, such as (anonymized) IP addresses or hashed emails or user IDs;
- How you use our site or read emails, including page views, clicks, scrolling, searching, and purchases.
We only collect, share, or process your data as necessary for the purposes described in this statement. Depending on technical implementation, other data categories may be processed, which will be explained in those cases.
Browser Settings
You can prevent websites from storing cookies on your device by adjusting your browser settings. You will receive a warning before cookies are placed. You can also choose to block all or only third-party cookies. Cookies already set can be deleted. Note these settings must be adjusted separately for each browser and device.
Be aware that refusing cookies may cause our website to malfunction; some features may not work or pages may not display. Ads will still be shown but not personalized and repeated more often.
Instructions for managing cookies vary by browser. See official browser help documentation or visit: Chrome, Internet Explorer / Edge, Safari, Firefox.
To block cookies from specific parties, visit youronlinechoices.com.
Changes to the Cookie Statement
We may update this statement as needed. Changes will be communicated via the Discover Holland website.
Data Retention
Cookies vary by type and function, with different retention periods on your devices (computer, phone, tablet). Retention times for individual cookies are listed in the accompanying cookie list.
Full Cookie List
The full list with all cookies we use can be found here, detailing purpose, retention, and category.
Contact
If you have questions or complaints about Discover Holland’s use of cookies, please contact: fg@ns.nl.
